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For 100 years, the world's oldest independent air force, the RAF, forged a distinguished record in military air operations from the First World War through to recent operations over Iraq and Syria. There is, however, a field of endeavour in which the Royal Air Force has excelled: selling its public image. Of the three armed services, the air force is the one perfectly placed to advertise its wares 'at home' with the facilities to accommodate large audiences, through scintillating flying displays with ever more impressive aircraft and large airfields with readily available facilities.